Holly Etlin

Partner, Alix Partners

Holly is an experienced executive with over 30 years of experience in providing turnaround services for companies in the retail, distribution, consumer products, financial services, media, and hospitality industries.

Holly is a Certified Turnaround Professional; and is admitted to the American College of Bankruptcy and the International Insolvency Institute.

In 2007, the Turnaround Management Association (TMA) recognized Holly with its Turnaround of the Year Award for the successful turnaround of Winn-Dixie Stores, Inc. In 2011, TMA once again recognized Holly with its Transaction of the Year Award for the successful refinancing of Neff Rental.

Holly was named Woman of the Year in Restructuring in 2014. She once again won the TMA Turnaround of the Year award for her work at BCBG MaxAzria in 2017.