Great Rock Capital Closes Credit Facility with WinCup

Increased liquidity to drive WinCup’s future growth

Westport, CT – November 18, 2021 — Great Rock Capital, an asset-focused commercial finance company specializing in middle market lending, today announced the closing of a senior secured credit facility with WinCup, Inc., a leading manufacturer of traditional and sustainable disposable foodservice to-go ware, including phade® PHA straws.  The new capital refinanced the company’s existing senior debt and provides WinCup with additional liquidity to support their growing platform. The bespoke facility includes a revolver, a term loan, and a delayed draw term loan.

“Great Rock instantly understood our growth potential and customized a structure that will allow us to capitalize on new business opportunities,” said Brad Laporte, CEO of WinCup. “We are excited about our financial partnership and what it entails for the future growth of our business.”

“WinCup is an industry leader,” said Stuart Armstrong, CEO of Great Rock Capital. “Their unmatched industry expertise, continued product innovation, and cutting-edge technology have propelled this business to new heights, and we look forward to playing a role in their continued success.”

About Great Rock Capital

Great Rock Capital is an asset-focused commercial finance company specializing in serving the needs of middle market companies with a wide variety of secured lending products. Great Rock Capital provides fast, flexible, and creative financing solutions to maximize its customers’ liquidity to enable them to better execute their business plans. To learn more, visit www.greatrockcapital.com.

About WinCup, Inc.

WinCup, which is headquartered in Stone Mountain, Georgia, has recently been acquired by Atar Capital, a Los Angeles based global private equity investment firm. WinCup is a leading manufacturer of traditional and sustainable disposable cups, bowls, containers, lids, and straws. The company’s eight manufacturing locations are committed to high-quality products and guaranteeing superior customer service. To learn more, visit http://www.wincup.com and www.phadeproducts.com.

About Atar Capital

Atar Capital is a global private investment firm that benefits from over seventy-five years of combined buy-out, investing, and asset management experience. The firm’s principals have collectively completed 80 private equity transactions across North America and Western Europe. Atar invests in businesses that can make a valuable and positive impact on the world. To learn more, visit www.atarcapital.com.

Jenn Cronin | Managing Director – Marketing and Business Development | Great Rock Capital | ( (914) 523-9112  | * Cronin@greatrockcapital.com