SFNet 2024 President Barry Bobrow Reflects on a Successful Year

October 2, 2024

By Michele Ocejo


Bobrow discusses the highlights of his tenure as president of SFNet, challenges and opportunities faced, and advice for incoming SFNet President, Rob Meyers.

What would you say was the highlight(s) of your tenure as president of SFNet?
Besides the animated introduction video at the annual convention where I was transformed into a superhero, I think the highlight of my tenure as SFNet president has been taking the Executive Committee through a rigorous strategic planning process during the year. From an operational standpoint, I feel like SFNet is in great shape.  Our events, educational programs and advocacy efforts are all very strong and the surveys we have done tell us they are well received by our members. We have grown our revenues and rebuilt our reserves over the past several years, which gives us more flexibility to take on new initiatives. What we did during the course of this past year was to step away from the annual program and budgeting cycle and looked forward to identify the key factors impacting our members. We also talked about how we could re-shape our efforts in the coming years to better address these.  We spoke at length about how SFNet could expand its offerings and its impact directly and through partnerships with other organizations. While we didn’t come up with all of the answers, what I’m most proud of is that we took time to discuss all of the right questions and, as a result, the next group of leaders is better prepared to meet our needs in the future.

What was most challenging and how did you/SFNet overcome it?
During the past year, we responded to an unusually large number of challenges to both our bank and non-bank members where we felt we could use our advocacy efforts to voice our concerns from an industry standpoint. As an example, in response to the regulatory request for comments on the implementation of the Basel III risk and capital framework for banks, we formed a working group that wrote a detailed letter focused on several issues potentially impacting asset-based lending. In addition to the Basel III letter, we took action through our lobbyists to address the concerns of many of our non-bank members over the impact of various proposed state disclosure rules. Using the platform we have as a trade association is a great way to address the challenges our members face and I feel like we did that well over the past year.

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About the Author

Michele Ocejo
Michele Ocejo is SFNet director of communications and editor-in-chief of The Secured Lender