TSL Express Daily News
The Secured Lender
SFNet's Women in Secured Finance Issue
Intro content. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Curabitur iaculis sapien sagittis, accumsan magna ut, blandit massa. Quisque vehicula leo lorem, a tincidunt eros tempor nec. In quis lacus vitae risus egestas tincidunt. Phasellus nulla risus, sodales in purus non, euismod ultricies elit. Vestibulum mattis dolor non sem euismod interdum.
-
Top 5 Apps for Organizing
Mar 7, 2019If you’re like most of us, we try to stay organized in business and life, but it gets increasingly complicated…
-
The Importance of Stretching
Mar 7, 2019Every personal trainer and athletic coach I have ever worked with has stressed the importance of stretching. When working out…
-
SFNet's 40 Under 40 Award Winners Panel Recap
Mar 6, 2019Moderator: Samantha Alexander, regional underwriting manager, Wells Fargo Capital Finance’s Corporate Asset Based Lending group and 2016 CFA 40 Under…
-
SFNet's Inaugural YoPro Leadership Summit
Mar 6, 2019The Secured Finance Network brought together the next generation of commercial finance leaders for a full day of learning and…
-
It’s a Marathon, Not a Sprint
Aug 22, 2018I was recently invited to participate in an executive panel to answer questions from a credit training class comprised of...
-
It’s Not Too Late – Five Member Benefits to Cash In On Now
Aug 1, 2018As we hit the half way mark on calendar year 2018, it is a good time to take stock and…
-
It’s Time To Break Up With Your Phone
Jul 18, 2018Do I have your attention? Let’s be honest here: do you have the attention span to read this article? Compared…
-
Lien Management – What You Need to Know
Jun 6, 2018UCC filing is the cornerstone of all loans and every lien portfolio...
-
Potential Impacts of Blockchain on Commercial Lending
Jan 15, 2018By Raja Sengupta, Executive Vice President and General Manager, Wolters Kluwer’s Lien Solutions When it comes to the rising importance…
-
How to be a Good Leader
Dec 5, 2017I know what you’re thinking…another article about how to be a good leader? The short answer is yes…but this time,…
-
Fintech and Due Diligence – Disruptors and Established Firms Evolve
Oct 30, 2017The fintech sector has gone through a number of manifestations in the past two decades.
-
A Commercial Banker’s Tickler Transition Plan
Oct 18, 2017Just do a keyword search for “bank tickler,” and you’ll quickly realize that banks are still heavily reliant on manual…
-
Understanding and Developing Your Personal Brand: Four Steps to a More Intentional Career Progression
Sep 5, 2017It is imperative for individuals to have a general idea about their future career aspirations, just as companies should have clearly defined strategies.
-
Selecting a Technology Vendor: 3 Questions to Ask
Jul 5, 2017As with anything else at your bank, selecting a technology vendor can be a challenging decision. Users from across different…
-
Why Back-Office Lending Automation Enhances Customer Satisfaction
Apr 25, 2017Every bank strives to keep its customers happy. Of course, some institutions are better at achieving this goal than…
-
The Lost Art of the Loan Purchase
Mar 2, 2017Purchasing a loan directly from a bank whether at par or discount is a not-often-used technique that is easily…
-
Audit Prep: Why a Paperless Approach Makes Sense
Feb 15, 2017How much time does your financial institution spend preparing for audits? We recently surveyed 187 community banks, and the results…
-
Back Office Support Services: Helping you approve more clients
Feb 7, 2017How many times have you come across a potential client who’s financials are either not up to date, not accurate,…
-
“All Assets” is the Key When Drafting UCC-1 Financing Statement Collateral Descriptions
Jan 30, 2017Even when prepared by outside or in-house counsel, many lenders pay close attention to draft UCC financing statements before they…
-
Paper Loan Files: Does Your Bank Know the True Cost?
Jan 12, 2017Sure, there’s a tangible cost associated with deploying an electronic loan imaging system. Software, support, and scanning hardware are just…
February 26, 2025
Source: SG Credit Partners
CHICAGO (February 26, 2025) –SG Credit Partners, through its Consumer Products division, is proud to welcome Serenity Kids to its portfolio of exceptional brands. Known for its commitment to healthy, ethically sourced baby food, the company continues to expand its presence nationwide while staying true to its mission. SG’s debt facility will support Serenity Kids’ continued innovation and retail expansion.
“Our mission is to improve the well-being of all children by making it easier for parents to feed their kids the healthiest food” said Kirk Lin, Vice President of Finance at Serenity Kids. “Partnering with SG Credit provides us with the financial support and strategic flexibility to accelerate our growth and reach more families nationwide.”
Serenity Kids was founded by Serenity and Joe Carr after they struggled to find baby food options that were low in sugar, contained balanced macronutrients, and were convenient for parents. Since developing their first shelf-stable baby food pouch, the brand has expanded its product line to include puffs and toddler formula, all while adhering to environmentally conscious practices, such as sourcing from farms that employ regenerative agricultural practices and utilizing eco-friendly packaging.
“By focusing on quality ingredients and thoughtful product development, the team at Serenity Kids has built a remarkable brand that resonates with parents seeking better nutrition options for their children,” said Evan Waggoner, Director at SG Credit Partners. “We’re excited to support their ongoing success as they expand their reach in the baby food category.”
Serenity Kids' meat and vegetable pouch lines as well as the Grain Free Puffs line and Toddler Formula are available online at www.MySerenityKids.com, Amazon, and Thrive Market, as well as in over 20,000 grocery stores nationwide, including Target, Walmart, Kroger, H-E-B, Albertsons/Safeway, Sprouts, Whole Foods Market, and many more.
About Serenity Kids
Serenity Kids makes premium baby and toddler food products of the highest nutritional, ethical, and taste standards. Serenity Kids only uses ingredients without any antibiotics, added hormones, pesticides, fillers, GMOs, or major allergens. The brand has established partnerships with Land to Market and Partnership for a Healthier America. All of Serenity Kids' products are Clean Label Project certified, and the brand is one of the few baby and toddler food companies that has received a Clean Label Project Purity Award. For more information, please visit www.myserenitykids.com.
About SG Consumer Products
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Structured Credit. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $1 billion to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.
“Our mission is to improve the well-being of all children by making it easier for parents to feed their kids the healthiest food” said Kirk Lin, Vice President of Finance at Serenity Kids. “Partnering with SG Credit provides us with the financial support and strategic flexibility to accelerate our growth and reach more families nationwide.”
Serenity Kids was founded by Serenity and Joe Carr after they struggled to find baby food options that were low in sugar, contained balanced macronutrients, and were convenient for parents. Since developing their first shelf-stable baby food pouch, the brand has expanded its product line to include puffs and toddler formula, all while adhering to environmentally conscious practices, such as sourcing from farms that employ regenerative agricultural practices and utilizing eco-friendly packaging.
“By focusing on quality ingredients and thoughtful product development, the team at Serenity Kids has built a remarkable brand that resonates with parents seeking better nutrition options for their children,” said Evan Waggoner, Director at SG Credit Partners. “We’re excited to support their ongoing success as they expand their reach in the baby food category.”
Serenity Kids' meat and vegetable pouch lines as well as the Grain Free Puffs line and Toddler Formula are available online at www.MySerenityKids.com, Amazon, and Thrive Market, as well as in over 20,000 grocery stores nationwide, including Target, Walmart, Kroger, H-E-B, Albertsons/Safeway, Sprouts, Whole Foods Market, and many more.
About Serenity Kids
Serenity Kids makes premium baby and toddler food products of the highest nutritional, ethical, and taste standards. Serenity Kids only uses ingredients without any antibiotics, added hormones, pesticides, fillers, GMOs, or major allergens. The brand has established partnerships with Land to Market and Partnership for a Healthier America. All of Serenity Kids' products are Clean Label Project certified, and the brand is one of the few baby and toddler food companies that has received a Clean Label Project Purity Award. For more information, please visit www.myserenitykids.com.
About SG Consumer Products
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Structured Credit. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $1 billion to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.