Simrita Singh

Director of Marketing, InterNex Capital

40 Under 40 Category: Business Development

Biography:

Simrita Singh is currently the director of marketing at InterNex Capital, NYC-based Fintech lender formed in 2015, specializing in asset-based lending for small and medium-sized businesses. Simrita is responsible for the development and implementation of the brand strategy, direct/channel marketing strategy, PR/communications and social media. She is a dynamic and energetic marketing leader with deep expertise in B2B marketing, strategic planning and analysis. Simrita also works closely with the team on business development and capital markets. She is a creative problem solver and team player with strong communication skills. Prior to InterNex, Simrita spent over six years at Newtek Business Services as director of marketing, leading marketing and business development activities from digital advertising, PR/events as well as managing alliance relationships with brokers, credit unions and financial institutions. She was born in Michigan and graduated from the Kelley School of Business at Indiana University in Bloomington. She is a Certified Lean Six Sigma Green Belt Professional.

“It is our tremendous pleasure to see Simrita recognized for her relentless dedication to InterNex, our customers and our unique Fintech lending growth strategy,” said Lin Chua, co-founder, COO and cap markets.” Simrita embodies the traits of a modern marketing leader.  She has been instrumental in creating and growing InterNex’s brand, including incorporating a savvy but sensible use of social media.  Most of all, her enthusiasm, persistence and drive, coupled with her consistent focus on InterNex’s customers and the people around her, all serve to reaffirm that it is our team that make InterNex’s business a success.”

What is the best professional advice you have been given and how have you implemented it?

My first boss taught me his mantra of the “three Ps”: people, process and problem solving. Understand the interest of the person you are working with, evaluate their opinions and needs, and work towards a solution. The three Ps always work together and have shaped how I approach all situations. Problem solving requires mutual effort, the people involved are essential to create and execute on the right solutions. By leveraging others’ strengths, I consistently remind myself that people lead people and the processes we follow and the problems we solve are a joint effort. I truly believe that people are the most important part of an organization and everything else follows. I always take time to think about how others will feel when I communicate with them as it is critical to treat everyone with respect. Respect leads to a collaborative work environment, which drives success.

What role has mentoring played in your career?

Mentoring has been a privilege as well as a valuable tool to teach others from my own experiences. Often, I see mentees seeking out their passions and searching for the resources to make their goals a reality. I was once in the same shoes and it was proper guidance and a few trip and falls along the way which lead me to where I am today. I value the ability to steer younger generations in the right direction while enabling them to follow their passions. I am grateful to be a mentor because the passion of the youth and their fresh drive is so motivating. I work closely with an organization, Hire Cause, a project-based learning program encompassing New York-based business school students who develop business ideas to raise money for charity. I also volunteer with New York Cares Day for Schools, an organization that changes the lives of thousands of children each year.

How do you think the commercial finance industry can attract more young professionals?

To attract and retain young professionals in any industry, it is essential for businesses to adapt, evolve and convey the right message. Millennials often have a negative preconception that the financial services industry is “traditional”. InterNex Capital is a perfect example of the future of the financial industry. We operate in a shared workspace community and stress the same vision of many startups today which is efficiently leveraging technology to improve client experiences. We have a business casual dress code and no one has to wear a suit to work.

How did you wind up in the industry? We know most kids don’t say, “I want to be in commercial finance when I grow up.”

I started my career with Owens Corning as a financial analyst in Santa Clara, California. I was fascinated with the idea of working for a global company that produces housing products. I worked in the manufacturing plant and was directly exposed to the operations. Fun fact: I even wore a hard hat and steel-toe shoes.