Assembled Brands Capital Closes Line of Credit with Happy Dad Hard Seltzer & Tea

Assembled Brands is celebrating a new substantial facility with Happy Dad Hard Seltzer & Tea. With access to a flexible line of credit, the California-based company is well prepared to grow its inventory positions and scale the business month over month without limitation.

The easy-to-drink hard seltzer with low carbonation and simple, refreshing flavors, has been taking the beverage industry by storm. The brand has experienced incredible growth as an independent company, emerging as one of the leading seltzer brands in the U.S. Happy Dad Hard Seltzer & Tea is proving to be more than just a rapidly-growing beverage brand; it’s a lifestyle and culture, and that’s why people love it. 

Through their Full Send Podcast, the team has successfully introduced Happy Dad to influential guests like Elon Musk and Post Malone. Moreover, strategic collaborations have also significantly boosted the brand's penetration into broader markets. With the extra capital from Assembled Brands, the hard seltzer and tea brand is well positioned to further fuel its fast growth, and pursue more strategic partnerships in the future.

"We're thrilled to partner with Assembled Brands and have them as a part of the Happy Dad family. We look forward to building together," said Josh Singh, VP of Business Development at Happy Dad Hard Seltzer & Tea.

Happy Dad Hard Seltzer & Tea joins a portfolio at Assembled Brands that includes high-growth food & beverage brands such as June Shine, Aura Bora, Bobabam, and more.

“Happy Dad’s rapid growth is a testament to their superior, organic marketing efforts coupled with a perfect product-market fit. Assembled Brands is thrilled to call Happy Dad a partner, and we are excited to see the brand reach new heights through 2024 and beyond,” said Ethan Gersh, Director of Portfolio.

To learn more about Happy Dad’s new facility and partnership with Assembled Brands, head to: https://tinyurl.com/HappyDadHardSeltzer

Assembled Brands is the go-to lender for emerging consumer goods brands looking to grow sustainably. The lender’s specialty lies in understanding the constraints of growing businesses throughout the consumer goods ecosystem, and its lines of credit have helped a multitude of businesses meet and exceed their goals for growth.

https://assembledbrands.com/