Assembled Brands Capital Provides Substantial Line of Credit to Luxury Sleepwear Brand Lunya

Assembled Brands is celebrating the closing of a new revolving line of credit with Lunya, a luxury sleep and loungewear brand that has become a favorite among retail partners and digital shoppers alike. Through this partnership, the apparel company will further extend its marketing efforts, and continue to expand its inventory assortment.

The company was founded in 2014 by entrepreneur Ashley Merrill after seeing a significant gap in business, culture, and her own life: the need to take sleep and rest more seriously. This led to the establishment of Lunya with the mission to elevate the importance of rest. The last several years have also seen a great wellness awakening. People are no longer willing to sacrifice as much of themselves to hustle culture, and have begun to recognize the increasing importance of self care.

Lunya stands out from its competitors with patented technical details designed to improve sleep quality, as well as a commitment to superior workmanship and natural fibers rarely found elsewhere in the industry.

As for its rapid growth, the business has been hyper-focused on profitability and building a self-sustaining, profitable business for the long term. Through a partnership with Assembled Brands, Lunya is able to invest in its newer and rapidly-growing product lines to meet growing customer demand. 

CEO Blair Lawson highlighted the strategic choice of Assembled Brands Capital as the company's financing partner, emphasizing the immediate alignment felt from their initial conversation. “From our very first call, we could see that the team at Assembled understands our business, our challenges, and our potential. They have been supportive and positive and we know that they want us to be successful. Working with Assembled has felt like a true partnership.”

To learn more about Lunya’s new facility and partnership with Assembled Brands, head to: https://tinyurl.com/LunyaAssembled

Assembled Brands Capital is an asset-based lender specializing in all areas of consumer products, including branded ecommerce companies, omnichannel brands as well as distributors, manufacturers and CPG service providers. The lender’s specialty lies in understanding the constraints of growing businesses throughout the consumer goods ecosystem, with lines of credit designed to help companies meet and exceed their goals for growth.

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