Holland & Knight Advises Optivations LLC on Investment from Skylark Private Equity Partners

NEWPORT BEACH, Calif. (August 12, 2024) – Holland & Knight advised Optivations LLC, a leader in e-commerce marketplace management strategy services, in connection with a significant investment from Skylark Private Equity Partners. The transaction closed on July 26.

The investment from Skylark will help enhance Optivations' business and the value proposition it provides clients. Optivations' founders, Bob Neapole, Andrew Kroll, Brad Finkbeiner and Link Newcomb, will continue to lead the business and have retained significant ownership. D.A. Davidson & Co. served as the exclusive financial adviser to Optivations in the transaction.

Based in West Palm Beach, Florida, Optivations helps brands launch and optimize their online presence across Amazon and other digital marketplaces, including providing fully integrated multi-channel solutions for brands.

Headquartered in Dallas, Skylark has decades of experience executing strategies that transform small businesses into market leaders in a variety of sectors, including business services, consumer products and healthcare.

Holland & Knight Partner Bryan Gadol, head of the California Corporate, M&A and Private Equity practice, Partner Scott Syverson and Associate Joseph Speight led the firm's representation of Optivations. They were supported by Partners Daniel Janovitz, Dawn Albert and Eric Rubin and Associates Leigh Stanfield and Patrick Burri.

More information on the transaction can be found here.

Recently recognized as the Private Equity Law Firm of the Year by the Global M&A Network, Holland & Knight regularly ranks among the leading M&A and private equity law firms in reputable, benchmarking league tables published by Bloomberg, LSEG, Mergermarket, PitchBook and The Deal. Through the HK Deal Flow^SM program, Holland & Knight facilitates deal leads for clients and prospective clients by matching acquisition or capital raising opportunities with buyers and investors.