JPalmer Collective Fuels 8Greens’ Growth
September 16, 2024
Source: JPalmer Collective
Funding Exemplifies Commitment to Women-Owned and -Led and Natural Products Companies
NEW YORK – September 16, 2024 – JPalmer Collective (JPC), an asset-based lending company committed to funding high-growth, women-led and natural products companies, today announced the closing of a line of credit to 8Greens, a female-founded company dedicated to promoting health & wellness through its innovative dietary supplements. JPC is focused on ensuring that over half of its portfolio consists of women-led companies as part of its mission to make financing more equitable.
"8Greens is an ideal client for JPC; they are high growth, women-led and founded, and are actively working to positively impact consumers’ health and wellness in the natural products category,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “Their commitment to quality, transparency, and sustainability is reflected in their careful selection of ingredients and eco-friendly practices. They’ve done an incredible job relaunching their packaging and revitalizing their flavor line up. We are excited to support them as they continue to grow and gain market share.”
Founded with the mission to make nutrition simpler and more accessible, 8Greens offers a range of products designed to boost daily greens intake, combining essential vitamins and nutrients in convenient, effervescent tablets. The funding from JPC will support expansion through new retail partnerships, product innovation, and brand awareness initiatives. In this dynamic category, the ability to react to opportunities by tapping into incremental funds is a key enabler for 8Greens.
“Jennifer and her teams’ knowledge of our industry, shared ethos and passion for supporting women made them a natural funding partner choice,” said Awie Newell, CEO of 8Greens. “Their high level of expertise and collaborative way of working from the start has been an immense support to our growth.”
About JPalmer Collective
JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet and an advocate for improving women's access to financing. Created to fund high-growth companies that do not fit the traditional lender's criteria, the company provides white-glove service with a consultative approach to women-led companies. high growth consumer brands and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.
About 8Greens
8Greens, launched in 2015, is the first effervescent tablet that contains eight powerful greens: kale, spinach, chlorella, blue green algae, spirulina, aloe vera, wheatgrass, and barley grass. Made with no sugar, 8Greens is delivering an easy and convenient way to support immunity and boost overall health in today's very hectic world. 8Greens is available at Neiman Marcus, Nordstrom, Amazon, Sephora, Target and 8Greens.com.
NEW YORK – September 16, 2024 – JPalmer Collective (JPC), an asset-based lending company committed to funding high-growth, women-led and natural products companies, today announced the closing of a line of credit to 8Greens, a female-founded company dedicated to promoting health & wellness through its innovative dietary supplements. JPC is focused on ensuring that over half of its portfolio consists of women-led companies as part of its mission to make financing more equitable.
"8Greens is an ideal client for JPC; they are high growth, women-led and founded, and are actively working to positively impact consumers’ health and wellness in the natural products category,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “Their commitment to quality, transparency, and sustainability is reflected in their careful selection of ingredients and eco-friendly practices. They’ve done an incredible job relaunching their packaging and revitalizing their flavor line up. We are excited to support them as they continue to grow and gain market share.”
Founded with the mission to make nutrition simpler and more accessible, 8Greens offers a range of products designed to boost daily greens intake, combining essential vitamins and nutrients in convenient, effervescent tablets. The funding from JPC will support expansion through new retail partnerships, product innovation, and brand awareness initiatives. In this dynamic category, the ability to react to opportunities by tapping into incremental funds is a key enabler for 8Greens.
“Jennifer and her teams’ knowledge of our industry, shared ethos and passion for supporting women made them a natural funding partner choice,” said Awie Newell, CEO of 8Greens. “Their high level of expertise and collaborative way of working from the start has been an immense support to our growth.”
About JPalmer Collective
JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet and an advocate for improving women's access to financing. Created to fund high-growth companies that do not fit the traditional lender's criteria, the company provides white-glove service with a consultative approach to women-led companies. high growth consumer brands and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.
About 8Greens
8Greens, launched in 2015, is the first effervescent tablet that contains eight powerful greens: kale, spinach, chlorella, blue green algae, spirulina, aloe vera, wheatgrass, and barley grass. Made with no sugar, 8Greens is delivering an easy and convenient way to support immunity and boost overall health in today's very hectic world. 8Greens is available at Neiman Marcus, Nordstrom, Amazon, Sephora, Target and 8Greens.com.