Heron Finance Launches Industry-Leading Personalized Private Credit Portfolio

Provides Customizable Exposure to the Industry’s Top Institutional Private Credit Managers

San Francisco, CA – November 14th – Heron Finance, a technology-first SEC-registered investment advisor, today announced the launch of its groundbreaking Heron Personalized Private Credit portfolio. This innovative investment solution provides accredited U.S. investors with unprecedented access to the growing private credit asset class.

Heron's Personalized Private Credit portfolio uses a proprietary process to create individual portfolios that mirror portions of exposure to the world's leading private credit funds. This high-quality, diverse exposure to hundreds, and soon to be thousands, of senior secured loans provides investors with consistent passive income.

The Heron Finance Personalized Private Credit portfolio provides investors with:

• Access to world-class fund managers who collectively manage $1 trillion-plus in assets and have 10+ years experience
• Exposure to high-quality private credit funds with 90%+ first lien senior secured loans
• Portfolio diversification across hundreds of loans and 11 sectors
• A low management fee — 1% with zero early withdrawal fees
• Yield targets of 7% to 12% after fees based on an investor’s risk profile

As a fully automated solution, Heron uses an investor's personal risk profile to construct a diversified private credit portfolio. The portfolio’s diversification strategy helps investors mitigate losses while generating consistent income. Additionally, Heron does not require a high minimum investment like traditional private credit funds. The end result is a more accessible, personalized high-yield private credit portfolio.

In a market seeking consistent, high yield returns, private credit has emerged as a compelling asset class. Previously, exposure to high-quality loans originated by leading institutional private credit managers was limited to the ultra-wealthy and institutions. Heron's Personalized Private Credit portfolio expands access to this asset class to all accredited U.S. investors.

"We're excited to introduce a private credit solution that not only provides access to institutional-grade deals but also provides investors with a personalized portfolio based on their preferences," said Mike Sall, co-founder and CEO of Heron Finance. "We believe this level of personalization has never been possible before with such high-quality credit funds. Heron's Personalized Private Credit portfolio opens up opportunities to a broader audience, offering the access and transparency traditionally associated with more public markets."

The Heron Personalized Private Credit portfolio is now available to qualified U.S. accredited investors. For more information, please visit www.heronfinance.com.

###

About Heron Finance

Heron Finance provides investors with exposure to the world’s largest institutional private credit funds to deliver passive income. Through a proprietary process, Heron collects each investors’ risk preferences to build a portfolio from potentially thousands of loans in funds overseen by leading private credit managers with decades of experience. Heron Finance was built by the Warbler Labs team, developers of an open-source lending protocol that has been used to originate over $110 million of loans in 20 countries since its founding four years ago.

Disclosures 

Heron Advisory, Inc., d.b.a. Heron Finance, is an SEC-registered investment advisor (RIA). Such registration should in no way imply that the SEC has endorsed the entities, products or services discussed herein. Private credit investments are subject to credit, liquidity, and interest rate risk among other types of risk. No communication by Heron Finance or any of its affiliates through this press release should be construed or is intended to be investment, tax, financial, accounting, or legal advice.