CBL Hires Experienced Head of Data Analytics and Technology

Bala Cynwyd, Penn. – Context Business Lending, LLC (“CBL”) a leading family office-backed national asset-based lender, announced today that Joy Hanawa has been named Director of Technology and Data Analytics for the Company. In this role, Hanawa will lead the innovation agenda and technology roadmap for CBL and manage the design and development of additional automation and data analytics tools.

“CBL has grown tremendously, providing bespoke lending solutions to a wide variety of borrowers at a rapid pace,” says CBL President and CEO Meredith Carter. “As we began building out our next generation of infrastructure and data analytics tools, we knew it was time to expand our executive team to include a technology leader who will help pave the path forward.”

“We are excited for Joy to join the CBL team in this important role,” Carter continued. “Joy brings deep expertise in cloud services, software, and infrastructure built on an extensive career working in various technology roles in California-based growth companies and well-heeled New York based financial services companies. Her diverse experience makes her distinctively suited to drive innovation as we accelerate our transformation and further our mission to modernize the generally antiquated ABL industry.”

As CBL’s head of Technology and Data Analytics, Hanawa’s charge is to integrate and streamline the Company’s systems, while working to modernize the company’s overall technology platform and equip its team with the right tools and innovative solutions to provide CBL’s borrowers more efficient service and value-added business analytics.

“I am thrilled to be joining CBL, a Company dedicated to disrupting ABL at a transformational moment in the specialty finance industry,” said Hanawa. “What attracted me the most to this role was the talented and forward-looking people that I get to work with on a daily basis—it gives me an opportunity to really build something special.”

With more than 25 years of experience in technology, Hanawa previously built SaaS tools for companies including the New York Times and the Wall Street Journal. She also led technology teams at E-capital and Thunder, a specialty finance company focused on factoring. Hanawa has spent her career turning data, analytics, and web-based applications into progressive B2B and B2C business opportunities, resulting in managing/launching dozens of successful SaaS software products and portals at growth companies large and small.

About Context Business Lending, LLC

Context Business Lending (“CBL”), a leading national asset-based lender with employees located in 16 states, provides customer-focused flexible working capital for lower middle market businesses. With CBL’s ability to be more flexible on deal structuring and more accepting of traditionally disfavored industries, CBL takes a holistic view of each businesses’ challenges and turns them into opportunities. CBL is industry agnostic and works with businesses in the manufacturing, distribution, wholesaling, consumer products (including firearms), eCommerce, service industries, and more. To learn more and to contact one of our dedicated professionals, please visit www.ContextBL.com.