New Year’s Message from SFNet CEO

Greetings and Happy New Year! There is much to be excited about as our network of secured lenders and service providers presses forward, fulfilling our essential purpose of putting capital to work. After a record year of member engagement and innovation, and a successful Annual Convention that marked our return to live events, we are eager to build on those achievements.   

In 2022 we will carry over some of our most our most popular member-only benefits, such as company-wide registration for virtual and hybrid programs, free Crucial Conversation webinars and Member Forums, committee opportunities and editorial privileges, and differentiated event pricing. New this year will be FREE unlimited access to our popular on-demand education classes for all members. 

To help keep you safe in this evolving health environment, we will continue to adapt our in-person meeting protocols to reflect the most current federal and local guidelines and member policies.

SFNet and our Foundation will be investing in new programming and resources to help you succeed. As our Diversity, Equity and Inclusiveness efforts gather steam, members will be receiving a survey to benchmark our progress and we will hold our first ever DEI Conference in April. We are cranking up our Guest Lecture and internship programs to help you get access to emerging talent. And you will see new and enhanced data studies and expanded education offerings.

To help us understand how we can best serve you, we will again be asking our members to complete our Annual Member Survey. We will use this information to align our offerings around what matters most to you. Please look for the survey link in the coming days.

Thank you for everything you do to make our industry thrive even in the most challenging times. Together we are poised to achieve another year of extraordinary outcomes, measuring our success by the rewarding possibilities we create for our people, our clients, our shareholders, our industry and our economies.

All the best for a healthy and rewarding new year.

With greatest appreciation,

Rich Gumbrecht and the SFNet Team