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SFNet's 40 Under 40 Awards Issue
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Top 5 Apps for Organizing
Mar 7, 2019If you’re like most of us, we try to stay organized in business and life, but it gets increasingly complicated…
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The Importance of Stretching
Mar 7, 2019Every personal trainer and athletic coach I have ever worked with has stressed the importance of stretching. When working out…
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SFNet's 40 Under 40 Award Winners Panel Recap
Mar 6, 2019Moderator: Samantha Alexander, regional underwriting manager, Wells Fargo Capital Finance’s Corporate Asset Based Lending group and 2016 CFA 40 Under…
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SFNet's Inaugural YoPro Leadership Summit
Mar 6, 2019The Secured Finance Network brought together the next generation of commercial finance leaders for a full day of learning and…
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It’s a Marathon, Not a Sprint
Aug 22, 2018I was recently invited to participate in an executive panel to answer questions from a credit training class comprised of...
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It’s Not Too Late – Five Member Benefits to Cash In On Now
Aug 1, 2018As we hit the half way mark on calendar year 2018, it is a good time to take stock and…
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It’s Time To Break Up With Your Phone
Jul 18, 2018Do I have your attention? Let’s be honest here: do you have the attention span to read this article? Compared…
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Lien Management – What You Need to Know
Jun 6, 2018UCC filing is the cornerstone of all loans and every lien portfolio...
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Potential Impacts of Blockchain on Commercial Lending
Jan 15, 2018By Raja Sengupta, Executive Vice President and General Manager, Wolters Kluwer’s Lien Solutions When it comes to the rising importance…
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How to be a Good Leader
Dec 5, 2017I know what you’re thinking…another article about how to be a good leader? The short answer is yes…but this time,…
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Fintech and Due Diligence – Disruptors and Established Firms Evolve
Oct 30, 2017The fintech sector has gone through a number of manifestations in the past two decades.
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A Commercial Banker’s Tickler Transition Plan
Oct 18, 2017Just do a keyword search for “bank tickler,” and you’ll quickly realize that banks are still heavily reliant on manual…
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Understanding and Developing Your Personal Brand: Four Steps to a More Intentional Career Progression
Sep 5, 2017It is imperative for individuals to have a general idea about their future career aspirations, just as companies should have clearly defined strategies.
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Selecting a Technology Vendor: 3 Questions to Ask
Jul 5, 2017As with anything else at your bank, selecting a technology vendor can be a challenging decision. Users from across different…
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Why Back-Office Lending Automation Enhances Customer Satisfaction
Apr 25, 2017Every bank strives to keep its customers happy. Of course, some institutions are better at achieving this goal than…
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The Lost Art of the Loan Purchase
Mar 2, 2017Purchasing a loan directly from a bank whether at par or discount is a not-often-used technique that is easily…
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Audit Prep: Why a Paperless Approach Makes Sense
Feb 15, 2017How much time does your financial institution spend preparing for audits? We recently surveyed 187 community banks, and the results…
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Back Office Support Services: Helping you approve more clients
Feb 7, 2017How many times have you come across a potential client who’s financials are either not up to date, not accurate,…
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“All Assets” is the Key When Drafting UCC-1 Financing Statement Collateral Descriptions
Jan 30, 2017Even when prepared by outside or in-house counsel, many lenders pay close attention to draft UCC financing statements before they…
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Paper Loan Files: Does Your Bank Know the True Cost?
Jan 12, 2017Sure, there’s a tangible cost associated with deploying an electronic loan imaging system. Software, support, and scanning hardware are just…
July 1, 2024
Source: The Hedaya Capital Group
The Hedaya Capital Group provided a $2.5 million facility to a fast-growing company that develops plant and mineral-based personal care products. Founded in 2020, their flagship product is an all-body deodorant featuring a groundbreaking new microbiome-approved formula that eliminates odor everywhere. Based on the U.S. West Coast, the company began as a direct-to-consumer enterprise, selling online and through social media. As word quickly spread about their brand and customer loyalty deepened, retailers began to inquire about carrying their products in-store.
The Company broke into a few retail markets to an enthusiastic consumer response, but quickly realized they had reached an inflection point with changing capital needs and had outgrown their current lender. The company experienced the growing pains and challenges which come with breakout success, including a continued need for investment in product development, inventory and advertising. They needed additional capital to scale up as well as a financing partner with deep experience working with high growth companies in the consumer products industry.
One of their venture capital providers connected them to retail guru Irwin Dayan at Hedaya Capital. Right away, both parties felt the synergy of a potential relationship and they began discussions. Hedaya Capital’s funding and expertise in the retail and consumer products industry segments gave the Company additional confidence as they prepared to launch a pipeline of new products coming out in a year.
Hedaya Capital’s financing gave them the runway to build, scale, hit revenue goals, and ideally continue to develop an innovative pipeline of products.
“Having transitioned from a different financial partner, we were impressed with the ease of developing a relationship built on mutual trust. I worked with Alfred Hedaya, Irwin Dayan and David Huber on this transaction, all of whom were honest and straightforward, which made me feel very comfortable with Hedaya. I am looking forward to seeing how this mutually beneficial relationship continues to grow.” - Company CEO
About The Hedaya Capital Group
Since 2003, The Hedaya Capital Group has been providing flexible financing solutions that enable companies to maximize growth and respond to transitional situations. As a family-owned and operated firm, we are deeply invested in the success of each of our clients. We work from a core of old world values where ethics have meaning and new world thinking where speed and flexibility ensure success. For more information, visit www.hedayacapital.com.
The Company broke into a few retail markets to an enthusiastic consumer response, but quickly realized they had reached an inflection point with changing capital needs and had outgrown their current lender. The company experienced the growing pains and challenges which come with breakout success, including a continued need for investment in product development, inventory and advertising. They needed additional capital to scale up as well as a financing partner with deep experience working with high growth companies in the consumer products industry.
One of their venture capital providers connected them to retail guru Irwin Dayan at Hedaya Capital. Right away, both parties felt the synergy of a potential relationship and they began discussions. Hedaya Capital’s funding and expertise in the retail and consumer products industry segments gave the Company additional confidence as they prepared to launch a pipeline of new products coming out in a year.
Hedaya Capital’s financing gave them the runway to build, scale, hit revenue goals, and ideally continue to develop an innovative pipeline of products.
“Having transitioned from a different financial partner, we were impressed with the ease of developing a relationship built on mutual trust. I worked with Alfred Hedaya, Irwin Dayan and David Huber on this transaction, all of whom were honest and straightforward, which made me feel very comfortable with Hedaya. I am looking forward to seeing how this mutually beneficial relationship continues to grow.” - Company CEO
About The Hedaya Capital Group
Since 2003, The Hedaya Capital Group has been providing flexible financing solutions that enable companies to maximize growth and respond to transitional situations. As a family-owned and operated firm, we are deeply invested in the success of each of our clients. We work from a core of old world values where ethics have meaning and new world thinking where speed and flexibility ensure success. For more information, visit www.hedayacapital.com.