TSL Express Daily News

Finance Industry Veteran Brings Over 15 Years of Commercial Finance Experience to the Company

New York, NY – July 23, 2023 – JPalmer Collective, an asset-based lending firm that funds brands with a particular focus on sustainability and inclusivity, is announcing that founder and CEO Jennifer Palmer has been named to the board of directors of Star Equity Holdings, Inc. (Nasdaq: STRR; STRRP) (“Star”), a diversified holding company. Ms. Palmer brings to Star’s board a deep knowledge of financing solutions.

“On behalf of my fellow directors, I would like to welcome Jennifer to the Star board,” stated Jeff Eberwein, Executive Chairman of Star. “The depth and breadth of Jennifer’s experience as a recognized leader in the finance industry will be invaluable as we continue executing our growth and profitability initiatives. The ongoing evolution of our board with highly qualified independent directors is important to ensure diverse expertise and fresh perspectives.” 

“I’m honored to be working with fellow recently appointed board members Todd Fruhbeis and Louis Parks, alongside the rest of the team, to help steward Star in increasing shareholder value. Our unique perspectives, experience and expertise align well with Star’s commitment to good corporate governance and will be beneficial in the successful implementation of its go-forward strategy.” 

Jennifer Palmer has over 15 years of small-to-mid-size banking experience. Most recently, she was President of the Secured Finance Network (SFNet), the leading trade organization in the commercial finance industry and currently serves on the board.  She also currently serves on the board of the New York Institute of Credit (NYIC). Ms. Palmer was previously CEO of Gerber Finance, where she grew the firm’s asset-based lending portfolio by more than 140% and achieved the firm’s second most profitable year in its 25-year history amid the COVID-19 pandemic. Ms. Palmer holds a Bachelor of Arts degree from Marist College and a Doctor of Law from Fordham University School of Law.  

About JPalmer Collective  

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet, and an advocate for improving women’s access to financing. Created to fund high-growth companies that do not fit the traditional lender’s criteria, the company provides white-glove service with a consultative approach to women-led companies and consumer brands focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth. In addition to the newly appointed position on the Star Board, Jennifer Palmer sits on the Board of SFNet and the NY Institute of Credit.

About Star Equity Holdings, Inc.