TSL Express Daily News

The Secured Lender

TSL-NOV24-COVR 

SFNet's 80th Annual Convention Issue
 

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October 22, 2024

Source: SG Credit Partners

SG Credit Partners, through its SG Software + Technology division, is thrilled to announce its continued partnership with Sincere, a family of consumer internet brands. Sincere is home to Punchbowl®, Timehop®, and Memento®, and builds technology for celebrations, memories, and life milestones. This is the second time SG has invested in Sincere.

The company leveraged this latest investment to enter the weddings market, and today announced the launch of Lovebird. Lovebird redefines elegant wedding guest communication for a new generation of engaged couples, and is poised to challenge outdated incumbents in the wedding industry who have failed to innovate over the past decade.

For more information about Sincere, visit sincere.com.

About SG Software + Technology

SG Software + Technology provides tailored, flexible credit structures to SaaS, tech-enabled services, and recurring revenue companies seeking capital to fund growth, extend runway, minimize dilution, and generate equity value.SG is focused on $5 - $25MM+ ARR businesses (VC/PE backed or bootstrapped) and provides $3 - $20MM+ credit facilities typically in the form of a 36 - 48 month term loan (1st lien or last out/2nd lien).

SG Software + Technology is a division of SG Credit Partners, a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Commercial Finance. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $750 million to lower middle market entrepreneurs across a variety of industries.