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The Secured Lender

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February 24, 2025

Source: Assembled Brands Capital

SHERMAN OAKS, CA — FEBRUARY 24, 2025 — Assembled Brands Capital, a leading asset-based lender specializing in growth capital for the consumer products industry, announces the expansion of its credit offerings and the launch of a newly enhanced platform designed to better serve businesses across the entire CPG ecosystem.

While continuing its primary focus on supporting consumer product brands and branded retailers, the expansion introduces significantly larger credit lines of up to $25 million and a broader suite of financing solutions. These enhanced offerings are tailored to meet the unique needs of distributors, manufacturers, co-packers, and other critical partners in the CPG supply chain. This further strengthens Assembled Brands Capital’s ability to serve as a comprehensive financial partner within the industry.

Strategic Enhancements to Meet Growing Market Demand
Assembled Brands’ latest strategic enhancements refl ect the company’s commitment to supporting the evolving needs of high-growth companies within the interconnected consumer products ecosystem. With increased line sizes, businesses now have access to more capital to fuel their growth, whether they are consumer brands or service providers. This expansion enables the asset-based lender to better support clients navigating the complexities of inventory, cash fl ow needs, and production demands in an increasingly competitive and dynamic market.