TSL Express Daily News
The Secured Lender
SFNet's Women in Secured Finance Issue
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March 27, 2025
Source: JPalmer Collective (JPC)
Deal showcases JPalmer Collective’s ability to provide fast, tailored financing solutions for businesses navigating complex challenges
NEW YORK – March 27, 2025 – JPalmer Collective (JPC), an asset-based lending company committed to funding high-growth, women-led and natural products companies, today announced the closing of a line of credit to a woman-owned, private label baking company specializing in desserts. JPC is focused on ensuring that over half of its portfolio consists of women-led companies as part of its mission to make financing more equitable.
“We recognize there will be ups and downs in any business and that companies need a financing partner who is there for them through it all,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “I founded JPC to help companies just like this baking company: high-growth, women-led businesses that don’t fit the traditional lender's criteria and can benefit from our white-glove service.”
The baking company chose JPC for its ability to provide a fast and efficient financing solution, its flexibility, and its knowledge of the food space. Originally structured as a facility against accounts receivable, inventory, and equipment, delays from the SBA threatened to stall the deal. Recognizing the urgency, JPC stepped in and closed a real estate-backed facility in under two weeks. Additionally, during underwriting, the company navigated management changes and cash flow constraints. To support the company’s growth and ensure a smooth transition, JPC provided a meaningful seasonal advance at closing, enabling them to ramp up inventory to accelerate sales without missing a beat.
About JPalmer Collective
JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet and an advocate for improving women's access to financing. Created to fund high-growth companies that do not fit the traditional lender's criteria, the company provides white-glove service with a consultative approach to women-led companies. high growth consumer brands and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.