TSL Express Daily News
The Secured Lender
SFNet's Women in Secured Finance Issue
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April 1, 2025
Source: Briar Capital Real Estate Fund
Briar Capital Real Estate Fund (www.BriarCapital.com), a leading provider of asset-based real estate lending solutions, is pleased to announce the promotion of Susan Holliday to Chief Operating Officer. With over 35 years of experience in asset-based lending, Susan has demonstrated exceptional leadership, operational expertise, and a deep understanding of the industry.
Having been a valuable member of the Briar Capital team since 2013, Susan’s expertise spans a wide range of roles, including most recently as Chief Credit Officer and Portfolio Manager where she was instrumental in shaping the company’s credit strategies and overseeing its lending portfolio. Susan’s wealth of experience has played a key role in driving Briar Capital’s continued growth and success.
Frank Goldberg, Chairman of Briar Capital, commented, “Sue has been an indispensable asset to our team since the day she joined Briar Capital. Her wealth of experience and leadership abilities have helped us navigate numerous challenges and capitalize on growth opportunities. This promotion is a testament to her hard work, dedication, and the remarkable contributions she has made to the firm. We are confident that in her new role as Chief Operating Officer, Sue will continue to be a driving force in Briar Capital’s success.”
“Since joining our team 12 years ago, the impact Sue has had on our entire organization and staff is immeasurable,” said Jeff Van Sickle, Briar Capital’s President. “She has a remarkable ability to process information quickly and address complex situations like only a limited few can do in our business. Briar Capital is a far better and more successful company with Susan Holliday helping to lead the way.
As COO, Susan will oversee Briar Capital’s day-to-day operations and play a pivotal role in shaping the firm’s strategic direction, while continuing to oversee credit decisions on Briar’s portfolio. Her proven track record in managing high-performing teams and breadth of experience in the asset-based lending space position her to continue driving the company’s commitment to excellence.
“I am honored and excited to take on the role of Chief Operating Officer at Briar Capital,” said Susan Holliday. “I look forward to continuing to work closely with the talented team we have here to deliver the high-level financing solutions our clients and referral partners expect.”
About Briar Capital
Briar Capital provides owner-occupied real estate loans nationwide up to $15MM and is a trusted lending partner to both the asset based and banking communities. Using collateral based underwriting and favorable rates and structure, Briar Capital offers real estate financing solutions when most conventional lenders will not.